Graffiti Alley | Insta Tour

Graffiti Alley | Insta Tour

Graffiti Alley | Insta Tour

Our team flipped Instagram on its head by transforming Heritage Toronto's page into an interactive digital experience where Torontonians could explore the famous Graffiti Alley through an Instatour before setting out to see it in real life. Our team took over 800 photographs across the famous graffiti alley in the city and stitched all 800 photos together to create one large panoramic image.

From there, we split the image into 1300 squares in order to upload Heritage Toronto's feed. We even collaborated with renown graffiti artists, historians and locals to fill the Instatour with surprise facts about Graffiti Alley which were scattered across the page.

Watch the case study to see the Graffiti Alley Instatour below.


Our team flipped Instagram on its head by transforming Heritage Toronto's page into an interactive digital experience where Torontonians could explore the famous Graffiti Alley through an Instatour before setting out to see it in real life. Our team took over 800 photographs across the famous graffiti alley in the city and stitched all 800 photos together to create one large panoramic image.

From there, we split the image into 1300 squares in order to upload Heritage Toronto's feed. We even collaborated with renown graffiti artists, historians and locals to fill the Instatour with surprise facts about Graffiti Alley which were scattered across the page.

Watch the case study to see the Graffiti Alley Instatour below.


Our team flipped Instagram on its head by transforming Heritage Toronto's page into an interactive digital experience where Torontonians could explore the famous Graffiti Alley through an Instatour before setting out to see it in real life. Our team took over 800 photographs across the famous graffiti alley in the city and stitched all 800 photos together to create one large panoramic image.

From there, we split the image into 1300 squares in order to upload Heritage Toronto's feed. We even collaborated with renown graffiti artists, historians and locals to fill the Instatour with surprise facts about Graffiti Alley which were scattered across the page.

Watch the case study to see the Graffiti Alley Instatour below.


Our team flipped Instagram on its head by transforming Heritage Toronto's page into an interactive digital experience where Torontonians could explore the famous Graffiti Alley through an Instatour before setting out to see it in real life. Our team took over 800 photographs across the famous graffiti alley in the city and stitched all 800 photos together to create one large panoramic image.

From there, we split the image into 1300 squares in order to upload Heritage Toronto's feed. We even collaborated with renown graffiti artists, historians and locals to fill the Instatour with surprise facts about Graffiti Alley which were scattered across the page.

Watch the case study to see the Graffiti Alley Instatour below.


One Show (Merit) 
Marketing Awards (Silver) 
Media Innovation Awards (Gold)
ADCC (Merit) 
Young Blood Interactive Advertising - Single
Comm. Arts Advertising (Annual)
Applied Arts Advertising (Annual x2)

Creative Director: Brian Allen
Art Director: Brian Allen/ Nethmie Hetti 
Copywriter: Jordan Darnbrough
Photographer: Justin Poulsen
Editing & Post Production: Justin Poulsen

Nethmie Hetti © 2019

nethmieh@gmail.com